
You can find the full report of their findings at this link, where they discuss their “findings” in detail, but here are the three juiciest tidbits in my opinion:
- The most-liked filter is Gingham, attracting more likes and comments than any of the others. Clarendon came in second.
- Posts from female users receive much higher engagement. How much higher? Posts by female users receive an average of 578 likes compared to 117 on average for a post from a male user. Ouch…
- The best time to post on Instagram is in the evening, between 6 pm and 7:30 pm, if you’re posting during the week. On the weekend, the best time to post is 11 am.
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